December 29th, 2025

SKECHERS China Strengthens Product Development and Margins with Centric PLM

“Centric PLM constructs the foundational architecture for product data management while serving as our core digital transformation platform.”

— Mr. Li

Head of Product Development and Procurement IT at SKECHERS China

Footwear brand advances multi-category R&D and costing practices to fuel growth

CAMPBELL, Calif., December 30, 2025 – Centric Software® is pleased to announce that SKECHERS China is advancing its digital transformation with Centric PLM™, now powering product development and operational excellence across more than 3,000 athletic and fashion lifestyle styles annually. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, buy, make, price, allocate, sell and replenish products such as fashion, luxury, footwear, outdoor, home and related goods like cosmetics & personal care as well as multi-category retail to achieve strategic and operational digital transformation goals.

SKECHERS China, the regional division of the global footwear brand, has established itself as a dominant force in the Asian market since entering China in 2007. Operating across mainland China, Southeast Asia and South Korea, covering performance athletic and lifestyle categories. SKECHERS China coordinates this portfolio through innovation processes spanning multiple categories and regions.

The company’s rapid market success and expansion into apparel alongside its core footwear operations required centralized oversight to manage diverse categories. This growth, combined with accelerating sales and demand for locally tailored products, spotlighted the need for streamlined workflows and unified collaboration systems.

The cooperation between SKECHERS China and Centric began in 2017. Initially, Centric PLM was deployed to support its expanding apparel business. As the project advanced further, the PLM system was gradually applied to the footwear and accessories product lines, enabling unified management across different categories.

“Centric PLM constructs the foundational architecture for product data management while serving as our core digital transformation platform,” explains Mr. Li, Head of Product Development and Procurement IT at SKECHERS China. “The solution provides critical data for supply chain alignment, sales forecasting and inventory optimization. With a centralized brand material library management, we now have a robust data backbone that informs business decisions and strengthens market strategy.”

This foundation has enabled cross-category efficiency, deeper supplier cooperation and greater visibility into cost structures.

This long-term collaboration has positioned SKECHERS China as a strategic innovation partner, co-creating new approaches that feed directly into Centric’s product evolution. In turn, Centric PLM has enabled SKECHERS China to move from fragmented data and siloed processes to unified, harmonized product development across multiple categories, establishing a best-practice model for the industry.

“SKECHERS China is setting the benchmark for applying digital tools to fuel innovation, efficiency and growth,” highlights Fabrice Canonge, CEO of Centric Software. “It’s a privilege to collaborate with a partner that defines the direction of the APAC footwear industry.”

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SKECHERS China (www.skechers.com)

SKECHERS China is the regional division of SKECHERS, a global leader in lifestyle and performance footwear. Established in 2007 through a joint venture with Luen Thai Enterprises, the company operates across mainland China, Southeast Asia and South Korea. With a diverse portfolio of more than 3,000 styles annually, SKECHERS China blends global design innovation with local market insight to deliver athletic, casual and fashion-forward footwear. The brand is known for its strong retail presence, rapid product development cycles and growing multi-category offerings including apparel and accessories.

Centric Software® (centricsoftware.com)

From its headquarters in Silicon Valley, Centric Software provides an innovative and AI-enabled product concept-to-commercialization platform for retailers, brands and manufacturers of all sizes. As experts in fashion, luxury, footwear, outdoor, home, cosmetics & personal care as well as multi-category retail, Centric Software delivers best-of-breed solutions to plan, design, develop, source, comply, buy, make, price, allocate, sell and replenish products.

Centric PLM™,the leading PLM solution for fashion, outdoor, footwear and private label, optimizes product execution from ideation to development, sourcing and manufacture, realizing up to 50% improvement in productivity and a 60% decrease in time to market.
Centric Planning™ is an innovative, cloud-native, AI solution delivering end-to-end planning capabilities to maximize retail and wholesale business performance, including SKU optimization, resulting in an up to 110% increase in margins.
Centric Pricing & Inventory™ leverages AI to drive margins and boost revenues by up to 18% via price and inventory optimization from pre-season to in-season to season completion.
Centric Market Intelligence™ is an AI-driven platform delivering insights into consumer trends, competitor offers and pricing to boost competitively and get closer to the consumer, driving up to a 12% increase in average initial price point.
Centric Visual Boards™ pivot actionable data in a visual-first orientation to ensure robust, consumer-right assortments and product offers, dramatically decreasing assortment development cycle time.
Centric PXM™, AI-powered product experience management (PXM) encompasses PIM, DAM, content syndication and digital shelf analytics (DSA) to optimize the product commercialization lifecycle resulting in a transformed brand experience. Increase sales channels, boost sell through and drive margins.

Centric Software’s market-driven solutions have the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry. Centric Software has received multiple industry awards and recognition, appearing regularly in world-leading analyst reports and research.